By CHONG JINN XIUNG
PETALING JAYA: Consumer electronics giant Sony Malaysia Sdn Bhd has officially launched the PlayStation 3 (PS3), with an 80GB version of the popular videogame console that sells for RM1,599.
The PS3 is part of Sony’s vision of delivering full high-definition entertainment to the home, Sony Malaysia managing director Naoi Sudo said at the official launch at the 1-Utama shopping centre here on Saturday.
“The PlayStation 3 isn’t just another videogame console; it is a complete entertainment system with Blu-ray playback and integrated Wi-Fi connectivity that allows you to surf the Web from your living room,” he said.
Despite having arrived here nearly two years after its worldwide launch in the United States and Japan, the Malaysia market -- with its young demographic -- is an important one for the company, Sony Computer Entertainment Asia president Tetsuhiko Yasuda claimed.
He said the timing of the PS3 launch couldn’t have been better as the market for high definition products and the broadband infrastructure to support the media were rapidly growing.
Sony also announced that it will launch a local version of Sony’s online multiplayer gaming and digital media distribution service, PlayStation Network (PSN), by the end of the year.
PSN will allow local gamers to set up their own accounts to purchase games and media as well as play games online.
Yasuda said Sony also aims to have global simultaneous launches of high profile games and consoles in the near future.
(extracted from: http://star-techcentral.com/tech/story.asp?file=/2008/9/20/technology/20080920163046&sec=technology)
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